As CEO of iProspect Asia Pacific, Joanna Catalano is responsible for iProspect’s regional business growth strategy with a focus on client leadership, mergers and acquisitions, talent development and future-focused solutions. Based in Singapore, she manages a team of 1,000 digital experts across fourteen markets. Joanna has 16+ years of experience managing sales and marketing teams, building trusted advisor relationships with multinational companies and managing high impact change initiatives. She has in depth travel category expertise having served in senior client-side and advisory roles. Prior to joining iProspect in 2017, Joanna spent five years with Google Asia Pacific in regional client leadership and product go-to-market and monetization roles. She has 12+ years in-depth digital experience, managing complex, global clients in the United States, Western Europe and now Asia, where she has spent the last ten years.
Joanna commenced her career in economic development partnering with the Ukrainian government on media and communications, and micro-lending for female start-ups, as it transitioned to a capitalist economy. This experience peaked a lifelong commitment to diversity and entrepreneurship. Within Dentsu Aegis Network (DAN), Joanna serves as executive sponsor for Diversity & Inclusion with responsibility for DAN’s Female Foundry and its expansion across Asia Pacific. In its second year, Female Foundry is an accelerator programme focused on developing and funding female led start-ups in emerging markets that embody innovation, diversity, social sustainability and tech leadership. Outside of work,
Joanna spent two years leading Singapore Female Founders, a non-profit research and advocacy organization dedicated to promoting equality for founders of tech-enabled businesses. To support the industry, she’s served as Vice Chair of the Singapore Interactive Advertising Bureau (IAB), two years as a judge for the Asia Pacific Effies and is an active mentor and coach within the tech, media and start-up industries. In 2018, Joanna was recognized by The Drum in their Digerati APAC as one of the most influential digital marketers across the region. When not involved in any of the above, she is mom of two, design aficionado, avid traveller, and foodie.