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Michael Masterson

Managing Director of Australia and New Zealand, EverEdge

Michael is the Managing Director of Australia and New Zealand at EverEdge, a global intangible asset advisory, valuation and transaction specialist that helps companies and investors unlock their competitive edge by identifying, valuing and monetizing their intangible assets. 

Michael specializes in helping Boards and management teams to unlock and realize the full potential and value of their intangible assets. He has several decades of experience in working for, or with, high-growth businesses, helping them evaluate innovations and opportunities and develop robust commercialization and risk management strategies, which result in increased revenues and profitability margins. He has a vast international network, which he leverages on behalf of his clients to create meaningful business connections.  

Prior to joining EverEdge, Michael was part of the senior management team at SalesForce (now Salmat), helping the company to grow from 6 to 7,500 people in just over eight years. As the Managing Director of Asia & New Zealand, Michael successfully guided the business to become one of Omnicom Group’s (NYSE:OMC) most successful and profitable acquisitions. 

Michael is also the successful founder of a number of successful start-ups; and was been integral to turning around two mid-sized companies in the logistics and FMCG sectors, taking both from significant losses to profit within nine months. He is on a number of private company boards and the board of Cure Brain Cancer, named the most Innovative Charity, and the AFR’s 25th most innovative organization.





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